The world’s biggest YouTuber is coming to Nairobi. Jimmy Donaldson, better known as MrBeast, has officially confirmed Kenya as a stop on his 2026 global tour. The announcement has sent the Kenyan digital space into a frenzy.

Known for his high-budget challenges and massive philanthropy, MrBeast teased a "major project" in Kenya. Speculation is rife: will he build 100 wells? Pay fees for an entire university? Or host a Squid Game-style challenge in the savannah?

The "Beast" Effect

MrBeast’s videos regularly hit 100 million views within days. His presence is a PR goldmine for Kenya.

• Collaboration Rumors: Local creators like Crazy Kennar and The Pluto are reportedly vying for a collab. A cameo in a MrBeast video is a guaranteed ticket to global stardom.
• Tourism Boost: With his massive Gen Z following, MrBeast showcasing the Maasai Mara or Nairobi National Park could do more for tourism than a year’s worth of traditional marketing.
• The Hype: "I’m buying my beast burger now," tweeted a fan. The visit coincides with that of streamer IShowSpeed, turning January 2026 into the month Kenya became the center of the internet.