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The President doubles down on his ‘high-value’ tourism strategy, dismissing conservation concerns to announce exclusive lodges charging up to KES 130,000 a night.

TSAVO WEST — In a move that cements the government’s pivot from pure conservation to aggressive commercialization, President William Ruto has authorized the construction of five new high-end hotels inside Tsavo West National Park. Speaking Tuesday at the launch of the Ngulia Rhino Sanctuary, the Head of State made it clear: the era of budget safaris and pristine, untouched horizons is being redrawn by the bottom line.
Standing against the backdrop of the Tsavo wilderness, Ruto did not mince words. The new facilities are designed to attract the global elite, with nightly rates mandated to sit between $500 (approx. KES 64,600) and $1,000 (approx. KES 129,200). For the President, the equation is simple: higher fees and luxury beds equal more revenue for the state and, theoretically, the surrounding communities.
"We have agreed... that there will be no hotels here charging KES 2,000 or KES 3,000," Ruto declared, effectively signaling the end of affordable accommodation within the park's premium zones. "We want to top our revenue so that it can reach the local community."
This directive aligns with the controversial fee structures that came into force on October 1, 2025. Under the new regime, entry fees for premier parks like Nairobi National Park more than doubled to KES 1,000 for citizens, while international visitors now pay upwards of $90 (approx. KES 11,600) for parks like Amboseli. The strategy is clear: Kenya is positioning itself as a premium product, even if it means pricing out the average mwananchi.
Tuesday’s announcement is not an isolated event; it is the latest chapter in a developing saga of land use that has conservationists on edge. In May 2025, the President sanctioned three hotels in Meru National Park, brushing aside an uproar that had just days earlier halted a similar project in Nairobi’s Ngong Road Forest.
Critics argue this "concretization" of the savannah threatens the very biodiversity that attracts tourists. "We are turning our heritage into real estate," noted a senior conservationist who requested anonymity due to government ties. "You cannot reclaim a migration corridor once you pour cement on it."
While the government points to the Kenya Wildlife Service (KWS) Strategic Plan (2024–2028) as the blueprint for financial self-sufficiency, the aggressive rollout has raised questions about transparency. Who are the investors? And will the promised revenue truly trickle down to the Taita Taveta households battling human-wildlife conflict, or will it evaporate in Nairobi's bureaucratic ether?
For now, the President remains unmoved by the skepticism. "Always remember that you are the guardians of Kenya's natural wealth," he told KWS rangers earlier this month. But as excavators gear up to break ground in Tsavo, the definition of "guarding" seems to have shifted from protection to monetization.
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