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From logic mazes to cryptographic ciphers, the UK’s intelligence agency turns holiday greetings into a global test of lateral thinking and STEM potential.

A fictional robber is stalking a house of colored doors, and only a sharp mind can stop him—welcome to the holiday season, courtesy of Britain’s top spies.
The Government Communications Headquarters (GCHQ) has unveiled its 2025 Christmas card, embedding seven fiendish brainteasers designed not just to frustrate, but to inspire the next generation of cybersecurity talent. While the tradition is annual, this year marks a shift in tone, blending high-stakes logic with designs created by school children.
The centerpiece of this year's challenge is a logic puzzle involving a burglar targeting a sprawling house. According to the agency, the rooms are linked by colored doors and directional arrows. The catch? The intruder cannot pass through the same-colored door twice consecutively and cannot move against the arrows.
Solvers must deduce how the robber was acting when he was eventually caught by police. It is a classic test of algorithmic thinking—the same kind of logic required to trace illicit financial flows or track cyber threats across complex networks.
Beyond the heist, the card offers a variety of linguistic and mathematical hurdles:
While these puzzles offer festive entertainment, they serve a serious underlying purpose. Intelligence agencies globally, including those in East Africa, are in a race to recruit minds capable of lateral thinking to combat increasingly sophisticated digital threats.
Anne Keast-Butler, the agency’s director, emphasized that these brainteasers reflect the core of intelligence work. She noted that puzzles are central to keeping nations safe from hostile states and criminals, requiring teams to "think creatively and analytically every day."
For the first time, the visual elements of the card were designed by UK school pupils, a move aimed at softening the agency's image and appealing to younger demographics. The goal is to spark interest in Science, Technology, Engineering, and Mathematics (STEM) subjects—a priority shared by educational curriculums worldwide, including Kenya's own push for digital literacy.
“I hope this challenge inspires the next generation to explore STEM subjects and consider the rewarding careers available in cybersecurity and intelligence,” Keast-Butler added. “Who knows – some of these talented schoolchildren might be solving our own puzzles in the future.”
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