Nothing says F1 glam like launching a race car aboard a cruise liner. Alpine took that bold step, revealing its 2026 car with a Mercedes‑supplied power unit.

The event featured a light show, live music and a star‑studded guest list, emphasising that F1 is as much about spectacle as it is about engineering. Executive adviser Flavio Briatore said the team has taken calculated risks and expects to fight nearer the front this season.

Alpine’s switch to Mercedes engines is significant. Last year, the team struggled with reliability and lacked straight‑line speed. Partnering with Mercedes, known for its powerful and efficient power units, could address those weaknesses. The new car also incorporates a revised aerodynamic package designed to work in tandem with the engine, suggesting a holistic approach to performance gains.

The spectacle underscores just how much F1 teams lean on showmanship to build hype. Beyond the optics, however, Alpine’s technical changes and management shake‑up indicate a determination to climb the midfield. Fans will watch testing times closely to see whether the French outfit’s sea‑faring launch translates to podium finishes on land.

The cruise‑ship reveal may have captured headlines, but points and trophies will determine if the gamble pays off.