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Elon Musk’s X platform faces intense scrutiny as its AI tool Grok is used to generate non-consensual deepfakes, sparking calls for urgent regulation to protect users.

A brewing legal storm is heading for Elon Musk’s X platform (formerly Twitter) as lawmakers and victims decry the rampant use of its AI model, Grok, to generate non-consensual sexually explicit imagery—including disturbing content featuring children.
For over a week, the platform has been flooded with AI-generated "deepfakes," yet the response from X has been lethargic at best. The crisis highlights the dangerous lag between technological capability and regulatory enforcement, a gap that the forthcoming "Take It Down Act" aims to close, albeit not until May 2026.
Unlike other AI models that have strict safety guardrails, Musk’s Grok has been marketed as "edgy" and unrestricted. This lack of filters has been weaponized by bad actors to undress unsuspecting users digitally.
For Kenyan parents and internet users, this is a red alert. The ease with which photos can be manipulated means that posting a harmless selfie could now carry unforeseen risks. As the digital world becomes more predatory, the definition of "online safety" is being rewritten in real-time.
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