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Washington has thrown Kenya a trade lifeline, but Nairobi knows it is temporary. As the US extends duty-free access, Kenya aggressively pivots to Asian and European markets to hedge against future uncertainty

The collective sigh of relief from the Export Processing Zones (EPZ) in Athi River was audible this morning. President William Ruto has confirmed that the United States has extended the African Growth and Opportunity Act (AGOA) for another three years.
This extension, confirmed after a meeting with US Deputy Secretary of State Christopher Landau, means Kenyan textiles can continue to enter the massive American market duty-free until 2029. It saves approximately 50,000 direct jobs that were hanging by a thread.
However, the celebration in State House is muted by realism. Three years is a blink of an eye in international trade. The government is acutely aware that relying on the goodwill of Washington—especially with the unpredictable political climate there—is a strategic risk.
Consequently, Kenya is accelerating its "Look East" policy. The strategy is diversification:
"We appreciate the AGOA extension," said a trade analyst. "But we cannot be a one-market pony. If the US sneezes, our economy catches a cold. We need to be selling avocados to Shanghai and coffee to Brussels just as much as we sell t-shirts to New York."
The clock is already ticking on the new extension. Kenya has 36 months to fix its competitiveness and find new buyers. The race is on.
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